Amazon FBA vs MercadoLibre Full: which fits which product

FBA and Full are Amazon’s and MercadoLibre’s logistics programs. Both give you fast delivery and better ranking in exchange for fees and sending your inventory to their warehouses. The question isn’t which is “better,” but which fits each product.

What they share

• You ship inventory to their center; they store, pack and ship.
• They improve ranking and enable fast shipping.
• They charge fulfillment and storage fees.
• They penalize stock that doesn’t move (long-term storage).

Where they differ

Factor	Amazon FBA	MercadoLibre Full
Typical buyer	Product/brand search	Search + installments
Strength	Broad catalog, recurrence	MX penetration, free shipping
Cost	Referral + FBA by weight/dim	Commission + Full cost
Ranking	Buy Box, reviews	Reputation, MercadoPuntos

Which product performs on each

• Branded product with its own search and repurchase: usually performs on Amazon.
• Mid-priced product sold in interest-free installments: usually performs on MercadoLibre.
• Bulky or heavy product: scrutinize the fees; weight/dimensions can make it unviable on FBA.
• Low-rotation product: beware long-term storage on both.

The real answer: both, measured

The best strategy is rarely “one or the other.” It’s being on both and measuring real profitability per channel to decide where to push inventory and ads. Without that data, you’re guessing.

In short

FBA and Full don’t compete: they capture different buyers. The right decision comes from comparing real net margin per channel product by product. iqseller shows that comparison in one panel.

Want to compare your profitability per channel? Join the beta waitlist.