3PL
Third-party logistics provider that stores and ships for you.
Why it matters Adds fulfillment capacity to the unified model, alongside FBA and Full.
Dictionary
metrics & terms, made clear
Every metric you’ll see in iqseller and on the blog, explained in one line — and why it’s worth watching. Link it from any article.
ACoS
Advertising Cost of Sales: how much you spend on ads per peso of ad-driven sales.
Why it matters Measures whether your ads build margin or eat it.
Buy Box
Amazon’s featured purchase box that captures most sales.
Why it matters Understanding what wins it (price, stock, reputation) protects your volume.
Days of inventory
At your current velocity, how many days until you run out (real available ÷ velocity).
Why it matters Your countdown to a stockout: tells you when to restock.
EAN / GTIN
The universal code of a physical product, the same across channels (unlike the SKU).
Why it matters The master key to unify your catalog across Amazon and MercadoLibre.
Forecast
A projection of how much to restock and when, based on real velocity and supplier lead time.
Why it matters Buy with judgment, not by gut; fewer stockouts and less overstock.
Inventory valuation
The monetary value of your available stock in real time, by channel and product.
Why it matters See how much capital is tied up and where, without waiting for month-end.
Laddered offer
Lowering the price to drive sales, then raising it in steps, tracking the effect.
Why it matters Capture the demand spike and recover margin in a controlled way.
Lead time
Days from ordering to the product being sellable (production + transit + inbound).
Why it matters Without it, reorder point and forecast fall short.
Price calendar
Automatic scheduling of prices and offers over time, per channel.
Why it matters Ladder offers and raise prices afterward to recover margin, without doing it by hand.
Real available
The units you can actually sell today: total stock minus reserved, in-transit and non-sellable.
Why it matters Prevents overselling and invisible cross-channel stockouts.
Real net margin
What remains after fees, fulfillment (FBA/Full), shipping, returns, ads and tax.
Why it matters Know which product actually makes money, not just which sells most.
Real-time sync
Keeping catalog, inventory and pricing instantly updated across channels.
Why it matters Decide with today’s data, not yesterday’s spreadsheet snapshot.
Reorder point
(Velocity × lead time) + safety stock. The stock level at which you should order.
Why it matters Order at the right moment: neither tie up capital nor risk a stockout.
Sales velocity
Units sold per day per product, based on your recent history.
Why it matters The basis of the forecast and the first signal of a product taking off or fading.
Stockout
Running out of sellable inventory. You lose the sale and the ranking too.
Why it matters Catching it early avoids a ranking drop that takes weeks to recover.
Unified catalog
One real product (by EAN/GTIN) grouping all its per-channel SKU/ASIN/MLM.
Why it matters Reports that add up: inventory, pricing and margins per physical product.