Metrics dictionary
what iqseller measures, number by number
Every metric with its definition, use, data source, freshness and location in the panel — computed for Amazon, MercadoLibre and your warehouse.
Data freshness:Near real-time · every 45 sDaily · Amazon delivers it once a dayYou enter itSystem metric
Flagship metric
Real-time forecast →
The forecast recalculates on every sync as sales come in and stock changes — not a month-end calculation.
- What it’s for
- React to a sales spike the same day; always decide restocking with the freshest data.
- Data source
- Recomputed each cycle (every 45 s) combining live sales, stock and in-transit.
- Where in the panel
- Forecast (the flagship metric).
Growth8
Gross sales Near real-time · every 45 s
- What it is
- Total sold (price × units) before deducting costs, by channel and period.
- What it’s for
- The main business thermometer; spot spikes and dips instantly.
- Data source
- Amazon orders (SP-API) and MercadoLibre (Orders API); warehouse from recorded sales.
- Where in the panel
- Home and Sales.
Units Near real-time · every 45 s
- What it is
- Number of pieces sold in the period.
- What it’s for
- Measures real volume, independent of price.
- Data source
- Amazon + MercadoLibre orders.
- Where in the panel
- Home and Sales.
Orders Near real-time · every 45 s
- What it is
- Number of orders (one order can have several units).
- What it’s for
- Basis for average ticket and purchase frequency.
- Data source
- Amazon + MercadoLibre orders.
- Where in the panel
- Sales.
Average ticket Near real-time · every 45 s
- What it is
- Sales ÷ orders: how much each order spends on average.
- What it’s for
- See whether raising price or bundling moves spend per customer.
- Data source
- Computed from sales and orders.
- Where in the panel
- Home (Channel mix) and Sales.
Sales velocity Near real-time · every 45 s
- What it is
- Units sold per day/week per product.
- What it’s for
- Input for forecast and coverage; the real rate of sell-through.
- Data source
- Computed over order history.
- Where in the panel
- Inventory and Forecast.
Channel mix Near real-time · every 45 s
- What it is
- Share of sales across Amazon, MercadoLibre and warehouse.
- What it’s for
- See which channel your business depends on and rebalance.
- Data source
- Computed by channel.
- Where in the panel
- Home (Channel mix).
vs previous period Near real-time · every 45 s
- What it is
- Comparison of each KPI against the previous period (▲/▼ %).
- What it’s for
- Know if you’re doing better or worse without doing the math.
- Data source
- Computed.
- Where in the panel
- On every KPI in the dashboard.
Funnel & conversion Daily · Amazon delivers it once a day
- What it is
- Search funnel: impressions → clicks → CTR → conversion (CVR).
- What it’s for
- Diagnose whether the problem is traffic or conversion.
- Data source
- Amazon GET_SALES_AND_TRAFFIC_REPORT (Amazon updates it once a day).
- Where in the panel
- Funnel.
Financial7
Net margin Near real-time · every 45 s
- What it is
- What’s left after deducting COGS, fees, FBA costs, shipping, ads and tax.
- What it’s for
- The number that really matters: which product makes money.
- Data source
- Computed by combining sales, costs and fees.
- Where in the panel
- Profitability.
COGS You enter it
- What it is
- Cost of goods sold: what the product costs you.
- What it’s for
- The basis of every margin calculation.
- Data source
- You upload it (cost import). On the roadmap: FIFO costing.
- Where in the panel
- Profitability / Import.
Fees Near real-time · every 45 s
- What it is
- Per-sale commission of each channel (Amazon referral fee, MercadoLibre commission).
- What it’s for
- Know how much the marketplace keeps.
- Data source
- Amazon settlement/fees; MercadoLibre order fees.
- Where in the panel
- Profitability.
FBA fees Near real-time · every 45 s
- What it is
- Amazon FBA fulfillment and storage fees.
- What it’s for
- Real FBA logistics cost per product.
- Data source
- Amazon settlement / GET_FBA_ESTIMATED_FBA_FEES.
- Where in the panel
- Profitability / Inventory.
Shipping Near real-time · every 45 s
- What it is
- Shipping cost (FBM / Full / 3PL) per order.
- What it’s for
- Subtract freight from margin.
- Data source
- Amazon settlement / MercadoLibre data / warehouse.
- Where in the panel
- Profitability.
Tax (IVA) Near real-time · every 45 s
- What it is
- Tax (Mexican IVA) applied to the operation.
- What it’s for
- After-tax margin, not just gross.
- Data source
- Computed per the Mexican tax regime.
- Where in the panel
- Profitability.
Profit per model Near real-time · every 45 s
- What it is
- Margin and profit grouped by Model (Parent → Model → SKU).
- What it’s for
- See which model makes money, not just which SKU.
- Data source
- Aggregation of the unified model.
- Where in the panel
- Profitability (tree).
Planning6
Stock by warehouse Near real-time · every 45 s
- What it is
- On-hand by location (Amazon FBA, MercadoLibre Full, 3PL warehouse).
- What it’s for
- Know where your inventory is.
- Data source
- GET_FBA_MYI_ALL_INVENTORY_DATA + MercadoLibre inventory + Segmail (manual).
- Where in the panel
- Inventory.
FBA + Full + 3PL Near real-time · every 45 s
- What it is
- Consolidated sum of stock from all three sources per physical product.
- What it’s for
- Real total cross-channel stock, without double counting.
- Data source
- Consolidated by EAN.
- Where in the panel
- Inventory.
Coverage in weeks Near real-time · every 45 s
- What it is
- How many weeks of sales your current stock covers.
- What it’s for
- Anticipate stockouts and decide when to restock.
- Data source
- Stock ÷ sales velocity.
- Where in the panel
- Inventory and Forecast.
In transit Near real-time · every 45 s
- What it is
- Inventory on the way (FBA inbound, Full inbound, supplier PO).
- What it’s for
- Don’t re-order what’s already on the way.
- Data source
- Amazon/MercadoLibre inbound shipments + recorded POs.
- Where in the panel
- Inventory and Forecast.
Critical stock Near real-time · every 45 s
- What it is
- Products below the coverage threshold (stockout risk).
- What it’s for
- Immediate action list.
- Data source
- Computed vs the target coverage.
- Where in the panel
- Inventory (alerts).
Restock forecast Near real-time · every 45 s
- What it is
- How much to order and when, per product, based on velocity and transit.
- What it’s for
- Build the supplier PO without guessing.
- Data source
- Model over velocity + lead time + transit.
- Where in the panel
- Forecast.
Advertising9
ACOS Daily · Amazon delivers it once a day
- What it is
- Ad spend ÷ ad-attributed sales: what % of ad sales goes to advertising.
- What it’s for
- Efficiency of each campaign; low = profitable.
- Data source
- Amazon Ads API + MercadoLibre Ads (reports lag ~daily).
- Where in the panel
- Advertising.
TACOS Daily · Amazon delivers it once a day
- What it is
- Ad spend ÷ TOTAL sales (not just attributed).
- What it’s for
- Real weight of advertising over the whole business.
- Data source
- Ads + total sales.
- Where in the panel
- Home and Advertising.
ROAS Daily · Amazon delivers it once a day
- What it is
- Attributed sales ÷ ad spend (the inverse of ACOS).
- What it’s for
- Return for every peso spent on ads.
- Data source
- Amazon / MercadoLibre Ads.
- Where in the panel
- Advertising.
Ad spend Daily · Amazon delivers it once a day
- What it is
- Total advertising spend per period or campaign.
- What it’s for
- Control the investment.
- Data source
- Ads API.
- Where in the panel
- Advertising.
Budget Near real-time · every 45 s
- What it is
- Allocated vs spent budget per campaign.
- What it’s for
- See which campaign falls short or overspends.
- Data source
- Campaign settings + real spend.
- Where in the panel
- Advertising.
CPC Daily · Amazon delivers it once a day
- What it is
- Average cost per click.
- What it’s for
- Spot expensive keywords.
- Data source
- Ads API.
- Where in the panel
- Advertising (campaign).
CTR Daily · Amazon delivers it once a day
- What it is
- Clicks ÷ impressions.
- What it’s for
- How attractive your ad is.
- Data source
- Ads API.
- Where in the panel
- Advertising.
Impressions Daily · Amazon delivers it once a day
- What it is
- Times your ad was shown.
- What it’s for
- Campaign reach.
- Data source
- Ads API.
- Where in the panel
- Advertising.
Clicks Daily · Amazon delivers it once a day
- What it is
- Clicks received by your ad.
- What it’s for
- Interest generated; basis of CTR and CPC.
- Data source
- Ads API.
- Where in the panel
- Advertising.
Operations5
Price discrepancies Near real-time · every 45 s
- What it is
- Price differences of the same product across channels.
- What it’s for
- Spot where you lose margin or are off-market.
- Data source
- Matching by EAN.
- Where in the panel
- Alignment.
Inventory alignment Near real-time · every 45 s
- What it is
- Inventory that doesn’t match between expected and real cross-channel.
- What it’s for
- Fix before overselling.
- Data source
- EAN matching + stock per channel.
- Where in the panel
- Alignment.
Linked listings Near real-time · every 45 s
- What it is
- Link status of each listing to the unified product.
- What it’s for
- Find orphan or mislinked listings.
- Data source
- Unified model (Parent → Model → SKU).
- Where in the panel
- Catalog and Alignment.
Price calendar You enter it
- What it is
- Price changes scheduled by date and channel, with execution.
- What it’s for
- Plan increases and drops without doing it by hand.
- Data source
- Scheduled by you + engine execution.
- Where in the panel
- Price calendar.
Near real-time sync System metric
- What it is
- Data freshness: how often we sync each channel.
- What it’s for
- Trust that what you see is minutes old, not yesterday’s.
- Data source
- Automatic sync every 45 seconds per channel.
- Where in the panel
- Status (Sync status).
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