Funnel & conversion

The conversion funnel (impressions → clicks → CTR → CVR) tells you whether the problem is traffic or conversion. iqseller builds it from Amazon reports to diagnose each product.

What it is

Search funnel: impressions → clicks → CTR → conversion (CVR).

What it’s for

Diagnose whether the problem is traffic or conversion.

Data source

Amazon GET_SALES_AND_TRAFFIC_REPORT (Amazon updates it once a day).

Where in the panel

Funnel.