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Funnel & conversion
The conversion funnel (impressions → clicks → CTR → CVR) tells you whether the problem is traffic or conversion. iqseller builds it from Amazon reports to diagnose each product.
- What it is
- Search funnel: impressions → clicks → CTR → conversion (CVR).
- What it’s for
- Diagnose whether the problem is traffic or conversion.
- Data source
- Amazon GET_SALES_AND_TRAFFIC_REPORT (Amazon updates it once a day).
- Where in the panel
- Funnel.