TACOS

TACOS (ad spend ÷ total sales) reveals the real weight of advertising over your whole business, not just attributed sales. iqseller crosses it with your total multichannel sales.

What it is

Ad spend ÷ TOTAL sales (not just attributed).

What it’s for

Real weight of advertising over the whole business.

Data source

Ads + total sales.

Where in the panel

Home and Advertising.