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TACOS
TACOS (ad spend ÷ total sales) reveals the real weight of advertising over your whole business, not just attributed sales. iqseller crosses it with your total multichannel sales.
- What it is
- Ad spend ÷ TOTAL sales (not just attributed).
- What it’s for
- Real weight of advertising over the whole business.
- Data source
- Ads + total sales.
- Where in the panel
- Home and Advertising.