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ACOS

ACOS (ad spend ÷ ad sales) measures the efficiency of each Amazon Ads and MercadoLibre campaign. iqseller shows it per campaign so you cut what doesn’t perform.

ACOS
What it is
Ad spend ÷ ad-attributed sales: what % of ad sales goes to advertising.
What it’s for
Efficiency of each campaign; low = profitable.
Data source
Amazon Ads API + MercadoLibre Ads (reports lag ~daily).
Where in the panel
Advertising.
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