ACOS

ACOS (ad spend ÷ ad sales) measures the efficiency of each Amazon Ads and MercadoLibre campaign. iqseller shows it per campaign so you cut what doesn’t perform.

What it is

Ad spend ÷ ad-attributed sales: what % of ad sales goes to advertising.

What it’s for

Efficiency of each campaign; low = profitable.

Data source

Amazon Ads API + MercadoLibre Ads (reports lag ~daily).

Where in the panel

Advertising.