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Metrics

AdvertisingMetrics

Clicks per listing: what they tell you and how to turn them into sales

What clicks per listing mean on MercadoLibre and Amazon, how they relate to CTR, conversion and ACoS, and how to read them to sell more without overspending.

Jun 23, 2026 · Read article →
AdvertisingMetrics

What is ACoS and how to read it without being fooled

What ACoS is on Amazon and MercadoLibre, how it's calculated, how it differs from TACoS and ROAS, and why it only makes sense next to your real margin.

Jun 22, 2026 · Read article →
MetricsAnalytics

The metrics a multichannel seller checks daily

The metrics a multichannel seller checks daily: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 16, 2026 · Read article →
MetricsAnalytics

How to read your dashboard in thirty seconds

How to read your dashboard in thirty seconds: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 13, 2026 · Read article →
MetricsAnalytics

Data that does not drive a decision is noise

Data that does not drive a decision is noise: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 12, 2026 · Read article →
MetricsAnalytics

Stock coverage: how many days you have, by channel

Stock coverage: how many days you have, by channel: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 10, 2026 · Read article →
MetricsAnalytics

Restock recommendations: what to order this week

Restock recommendations: what to order this week: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 9, 2026 · Read article →
MetricsAnalytics

Minimum profitable price: your floor before competing

Minimum profitable price: your floor before competing: a practical guide for multichannel Amazon and MercadoLibre sellers.

Mar 6, 2026 · Read article →
MetricsAnalytics

Anatomy of a multichannel SKU: a case study

Anatomy of a multichannel SKU: a case study: a practical guide for multichannel Amazon and MercadoLibre sellers.

Feb 13, 2026 · Read article →
MetricsAnalytics

Seventeen terms every multichannel seller must master

Seventeen terms every multichannel seller must master: a practical guide for multichannel Amazon and MercadoLibre sellers.

Feb 12, 2026 · Read article →