Analytics
What are clicks in advertising and why not all of them are worth the same
What clicks are in your campaigns, how they're counted and why a click with no conversion still costs money and raises your ACoS.
What is CTR: why click-through rate decides the cost of your ad
What is CTR or click-through rate, how it's calculated and why a low CTR raises your ad costs and worsens your ACoS over time.
What is CPC: how much you pay per click and how it affects your ACoS
What is CPC or cost per click, how it's set at auction and why it's the direct lever that moves your ACoS on Amazon and MercadoLibre.
High ACoS: what causes it and how to diagnose the campaign that bleeds
A high ACoS usually comes from costly bids, irrelevant terms or poor conversion. Learn to diagnose the cause before touching the budget.
Break-even ACoS: the point where your ad stops turning a profit
Break-even ACoS marks when an ad neither gains nor loses. We show how to find that threshold and what to do when you exceed it.
Target ACoS: how to calculate the spend limit that still leaves profit
Target ACoS is the point where advertising stops being profitable. Learn to calculate it from your real net margin per product.
How to lower ACoS in a campaign without losing sales
How to lower ACoS in a campaign: negative keywords, term-level bids and targeting. Cut wasted spend without sacrificing your sales.
ACoS vs ROAS: two ways to see the same spend and when to use each
ACoS and ROAS are inverses: one is a percentage, the other a multiple. Learn to convert between them and pick which to report each time.
TACoS vs ACoS: the difference that reveals your brand's real health
TACoS vs ACoS: one measures only ad sales, the other includes organic. Understand which to use to see the real impact of your advertising.
ACoS stands for what: the acronym explained and where the term comes from
ACoS stands for Advertising Cost of Sales. We explain what each word means and why this advertising metric is named this way.
ACoS definition on Amazon: where it appears and which report it comes from
ACoS definition in Amazon Ads: which report generates it, how the platform calculates it and why it sometimes doesn't match your own numbers.
What is a good ACoS: how to know if your percentage is healthy for your product
There is no universal good ACoS: it depends on your margin. Learn to set the right target ACoS based on each product's profitability.
ACoS formula: how to calculate it step by step with a real example
The ACoS formula is ad spend divided by ad sales. Learn to calculate it step by step with a real seller example on Amazon and MercadoLibre.
ACoS meaning: what it actually measures and how to read it without confusion
ACoS meaning explained clearly: what the percentage represents, what it includes and what it leaves out when measuring your Amazon ad spend.
What Is ACoS on Amazon: the metric that decides if your ads make or lose money
What is ACoS, how to read it and why this metric defines the profitability of your Amazon and MercadoLibre advertising as a seller.
The 7 metrics every multichannel seller should check daily
The 7 key metrics for selling on Amazon and MercadoLibre: real margin, available, velocity, days of inventory, stockouts, ACoS and returns.
Profitability per product: beyond it sells a lot
Profitability per product: beyond it sells a lot: a practical guide for multichannel Amazon and MercadoLibre sellers.
ACoS and margin: when ads eat your profit
ACoS and margin: when ads eat your profit: a practical guide for multichannel Amazon and MercadoLibre sellers.
Amazon and MELI ads in one view
Amazon and MELI ads in one view: a practical guide for multichannel Amazon and MercadoLibre sellers.
Average ticket and conversion: reading the right signals
Average ticket and conversion: reading the right signals: a practical guide for multichannel Amazon and MercadoLibre sellers.
Analyzing sales by product family and season
Analyzing sales by product family and season: a practical guide for multichannel Amazon and MercadoLibre sellers.
Returns: the hidden cost that kills your margin
Returns: the hidden cost that kills your margin: a practical guide for multichannel Amazon and MercadoLibre sellers.
The metrics a multichannel seller checks daily
The metrics a multichannel seller checks daily: a practical guide for multichannel Amazon and MercadoLibre sellers.
How to read your dashboard in thirty seconds
How to read your dashboard in thirty seconds: a practical guide for multichannel Amazon and MercadoLibre sellers.
Data that does not drive a decision is noise
Data that does not drive a decision is noise: a practical guide for multichannel Amazon and MercadoLibre sellers.
Stock coverage: how many days you have, by channel
Stock coverage: how many days you have, by channel: a practical guide for multichannel Amazon and MercadoLibre sellers.
Restock recommendations: what to order this week
Restock recommendations: what to order this week: a practical guide for multichannel Amazon and MercadoLibre sellers.
Minimum profitable price: your floor before competing
Minimum profitable price: your floor before competing: a practical guide for multichannel Amazon and MercadoLibre sellers.
Anatomy of a multichannel SKU: a case study
Anatomy of a multichannel SKU: a case study: a practical guide for multichannel Amazon and MercadoLibre sellers.
Seventeen terms every multichannel seller must master
Seventeen terms every multichannel seller must master: a practical guide for multichannel Amazon and MercadoLibre sellers.